Customer Service Bootcamp BIZ BUZZ!

You are invited to the last BIZ BUZZ of 2013!

All delegates will receive a Customer Service Bootcamp Manual and open Business Networking Platform. The Bootcamp is free of charge – fabulous coffee, muffins, scones and cupcakes will be available to purchase from The Cake Corner and Coffee Shop, thanks Sheree!

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Marketing and Business Tips will be shared by GET STEVE and EASTERN CAPE SMALL BUSINESS NETWORK.

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Bring your business cards, best smiles and warmest handshakes and let’s get PE Buzzing about your business! RSVP is essential as each guest will receive a Bootcamp Manual showcasing Customer Service Tips from 2013 and Trends for 2014. Included is an SEO start pack, geared to kick start your Marketing Campaign! Manuals need to be printed so our RSVP approach is a simple one, NO RSVP, NO MANUAL 🙂

Date : 21st November 2013

Venue : The Cake Corner and Coffee Shop – 52a Bitro House, 4th Avenue, Newton Park, Port Elizabeth

Time : 9am – 11:30am

RSVP by 19th November 2013 via the following :

Email

Facebook Event 

Looking forward to seeing you then!

Sam 

Olivier Business Accountants

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STOP ‘N DROP ACCOUNTING

Outsourced accounting has become the smart choice for small businesses world wide because it is cost effective, the business has daily access to a trained professional and it relieves management of the nitty-gritty’s of the day to day admin of accounting.

However, this has been leading to one key issue most practices are facing. The firms turn into a Stop ‘n Drop where clients drive in and out with very little face time. We are fully aware that most people do not like the boring and intimidating accounting types, but contrary to popular belief – we want to get to know our clients!

Come in and have a quick cup of coffee – the better we know your business and workings the better quality service we can deliver to you.

If the unthinkable should happen and your business is in trouble – it is so much easier to assist if we know what goes one on a day to day basis, instead of sitting for a few hours trying to figure out exactly what is really going on in the company. In the event that you pass away – the more information we have the better we can assist your family in taking over or perhaps selling off.

So next time you visit your accountant – stay a few minutes and chat. Build a relationship that will lead to a true partnership that will take your business to new heights. We want to be there for you every moment in your busy day and be a pillar to lean on when you need it most.

Contact Annece and her team today via annece@olivierba.co.za

 

GET MORE FACEBOOK LIKES!

The question Marketing Managers across South Africa ask frequently is, How do I increase our Facebook Likes? I have come across this blog post from http://www.socialable.co.uk/want-to-be-facebook-liked/ and just had to share!

“Ok so you want to be liked. Who doesn’t? But I’m not talking about any ‘like’. I’m talking about Facebook ‘like’. Well if it’s the latter that you are after then you have come to the right place.

But before I give away my secrets of how to be ‘liked’ on this powerful social media platform lets remind ourselves why you want to be ‘liked’.The power of the ‘like’ lies in its viral nature. When an existing fan ‘likes’ your content their non-fan friends will see it and can comment on it and like it as well. As they can see their friend is a fan, they are more likely to trust the source as worthy/credible and something they wish to be part of. Your current fans may also click the ‘Share’ button underneath the post and post it to their wall giving you instant exposure.

So how do you increase your ‘likes’ on Facebook?

Well probably the most important thing to remember is that you need to live up to the likeable status. You also need to make visitors feel like your page is a community worth being part of. How do you do this?Let’s have a look at how you can how you can improve your likeability and your chances of being ‘liked’ on Facebook.

* First impressions count. If your page is messy you will scare visitors away before they even have had a chance to browse through. So it’s important to develop a well-organised page with good layout and attractive design. Also bad spelling or grammar will send out a very unprofessional image.

* Create a community page that is attention-grabbing and engaging. Consider providing original content that is interesting or adds value. Also consider using controversial or humorous content. Even if you’re an expert in your field, use a variety of sources to make your content more varied and wide-ranging.

* Present your material in a variety of formats e.g. links to YouTube videos, photos (including those uploaded and tagged by your fans), etc. Most importantly, provide quality content that is highly-targeted to your niche.

* Create catchy titles. Ensure they are engaging and relevant to your market. Whilst you should try to make them keyword rich, don’t be overly constrained by this – it’s the title content that matters most. If you are stuck for inspirational title ideas, see what others in your niche have written.

* Regularly update your page with new content.Give users a common cause to gravitate towards. If it’s worthy or in alignment with their beliefs, this gives them a reason to like you.Have consistent active engagement with your visitors/ fans.

* If people ask questions, provide answers – Don’t follow Autotraders strategy by not responding to your many comments. Also, leaving interesting comments on other fans pages will make you more popular with them and widen your exposure to their fan base.

* Reward loyal supporters with customizable badges/tabs, special deals, freebies and fan-only contests. Include posts with special offers exclusive to your Facebook community.
* Make use of your existing social networks e.g. if you have a strong following on Twitter or Linkedin, use it to promote your Facebook page and vice versa.If you have a subscriber list, email your subscribers to inform them about your Fan page, and include a link to the fan page in every email.

* Encourage your loyal customers to be fans. This is fairly easy, as they already like your product/service.
* Promote to your friends – They are more likely to pay attention and less likely to be irritated by your promotions. Use the ‘suggest to friends button’ to suggest your fan page to all your friends. Ask your friends to help out in discussions and return the favour by doing the same for them. Mutual gain makes it an attractive offer for you both.Remind your fans to like and share with their own friends. Place a shout-out or reminder to ‘like’ your status updates and tell fans to click on the share button next to your message to alert friends about the update.

* Attract the attention of others by tagging an author or a popular Facebook page. But don’t just tag randomly. Ensure you have good reason to tag them.Use Facebook search to locate other pages in your niche. Seek public discussions related to your business. Add value to popular pages and build relationships with admin/members. Ask the admin of other pages to post your link.

* Network with other page admins to establish a special event. Work closely alongside one another to ensure it meets everyone’s business objectives.Search for groups in your niche, join these groups, and promote your page to them. Make sure the interests of the groups that you join align with that of your own page.

* Integrate Facebook social plugins to your website to encourage connections.Create a Facebook like sign to help promote your Facebook page.
* Consider buying Facebook advertising. This can be a great way to generate more likes. It helps if you have a likeable brand or good value proposition. There is a fee, but it’s relatively cheap. If you use this method remember to ensure your ads are attractive, attention grabbing and relevant to your target audience.There are a lot of techniques here.

If you are new to Facebook don’t try and implement them all at once. Only do as many as you can successfully handle. As you develop your skills branch out into other methods.”

TANYA TAIT DANCE STUDIO

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” Children learn to explore and be creative with each step they learn from a dance class.Dance and movement is important to the development of kids’ sensory and bodily awareness, concentration and self-esteem, skills that are important throughout a child’s life. It also gets them active and helps expend pent-up energy positively and with music they are not aware that they are learning motor, cognitive, kinesthetic and social skills.

When taking your child to a dance studio or school they should learn from qualified teachers and one way to ensure that they are qualified is by ensuring that they learn a dance syllabus with a reputable association such as DanceCor, A.I.D.T, S.A.D.T.A., Dance Educators S.A., R.A.D., etc or that they have received a diploma in dance from institutions such as UCT and TUT.  Learning through associations/institutionsensures that the student is taught the fundamental principles of their chosen dance style. It gives them the ‘building blocks’ of technique as well as core stability and enables them to progress to an advanced standard. A syllabus allows teachers and students to work towards a common goal at a steady pace as students have the chance to consolidate their training and increase their proficiency. When students participate in ‘Open’ or classes without set exercises, they tend to be preoccupied with remembering steps and keeping in time with the music, whereas with a familiar syllabus they can focus on their technique and artistry.  Open classes are however essential as this teaches the students to learn various dance styles, improvise and cope at a fast dance pace and this will help form a versatile dancer.

I have been taking dance classes since the age of 4 years old starting with tap and ballet and eventually doing modern, spanish, contemporary, jazz then hip hop/funk.  In high school I was accepted at the ballet school in Braamfontein doing 4 hours of dancing every day, and weekends I was helping my mom (a dance teacher) with little ones teaching them the basics and at the same time completing my own dance exams.  By the age of 23 I had completed my Teachers Diploma in Modern, Tap and Hip Hop, also completing certificates in advanced Spanish and Intermediate Ballet.

I have been teaching and growing my business since 1997 in Port Elizabeth to where it is today.  In our studio today 16 years later, we offer a huge variety of styles like hip hop, modern, tap, latin/ballroom, street dance, jazz, contemporary and funk.  I have 7 teachers instructing the various classes at my studio in Lorraine and Charlo. Our curriculum includes exam and open classes and we find that entering our dancers in competitions such as the PE Dance Festival and the AllStarz Championships helps them develop into stronger performers.  I have taken my dancers abroad to compete in Germany, Sweden, Portugal and U.S.A.  Next year our studio will be participating in Dance Sport (SASCOC)where dancers have the opportunity to receive their EC colours in dance.  Every year we have a show at the Opera House and Prize-giving to acknowledge all the dancers achievements and offer bursaries.

In between all these busy events we also host hip hop parties to all ages, perform at corporate events, offer holiday dance clubs to kids and teens, teach at schools and choreograph for their recitals and offer moms callanetics stretch and tone classes.

Through hard work and dedication I have developed a reputation in PE for dance and will be choreographing for “Showtime” directed by Bob Everleigh in 2014.

What I enjoy most about my work is my flexible time to see to my two sons 8 and 11 years and teaching from home also gives me time to do the admin in the mornings as well as squeeze in some hobbies I enjoy. I feel I have succeeded when I look at the end of the year at how much the dancers have learnt and how they have progressed technically and with confidence.  When asked is there anything else I would do I would say this is what I have been born to do as it comes naturally to me and every aspect to the word dance is what I have been doing since the age of 4.”

To contact Tanya to enquire about her dance studio please follow the below links :

ad johan2 TTDS LOGO (GREEN - BLACK)

 

FOUR CHRISTMAS MARKETING MISTAKES TO AVOID

Yup! It is that time of the year again, Christmas time! Those annoying Christmas commercials are playing on your way to work and the temperature has dropped dramatically. Everyone seems to be a little more cheerful and considerate that the holidays are close. Christmas is after all the time to reconnect with all your clients, customers and prospects, but as any person would know, the holidays can also be disastrous.

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Instead of paying a web marketing services company to tell you what not to do for your next campaign, actually pay attention to what others are doing! Below you will find four Christmas marketing mistakes your business should avoid so you can be far from a Christmas marketing disaster!

1. Running The Same Campaign Each Christmas: Having a picture of your employees and you at your last year Christmas party all wearing the same ugly sweater was pretty funny the first year considering everyone had way too much to drink. In fact, it had the same impact with laughter the second, but after that you should really consider something newer and more original each year. Christmas campaigns are perfect for your business to have a chance at grabbing all the people’s attention that put the idea of your product or service on the back burner. But, why? It is because these campaigns will remind them that you are a wicked company doing different things that deserve their attention. So do you not think it would be a good idea to get creative with Christmas campaigns each year and not be so afraid of thinking outside the box? When you kick off a campaign that has many components it is a perfect way to keep your content new and fresh.

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2. Forgetting To Reach Out To Your Network: Are you not sick and tired of trying to come up with a lame excuse to give a lead a call that you have not spoken to within a few months? Or even you just want to reconnect with all of your customers? Perhaps you want to increase your employees engagement and get the whole gang into a holiday spirit. Regardless, it does not matter who you want to connect with; Christmas campaigns are a perfect way of doing it! It will remind people that your company is out there and will give them a sneak peek into a wicked campaign that is if it is actually interesting! So do not miss out on this valuable marketing opportunity your company can have this Christmas!

3. Forgetting Not Everyone Celebrates Christmas : When the countdown begins it may almost feel like everyone is celebrating Christmas and Christmas only, but you as a business, you need to know that you will also be marketing to various people with different religious beliefs and backgrounds. Remember even though the majority of people celebrate Christmas, there are other holidays being celebrated too such as Chanukkah and Kwanzaa so be sure to be sensitive about other holidays when working on your Christmas marketing campaign.

4. Neglecting To Make Your Campaign Strategic : It truly is easy to create a Christmas marketing campaign. However, developing a strategic marketing campaign to reach your target market, engage with them, and achieve your goals is a lot more difficult. Planning three months in advance, yes in the summer time, is the best way to kick off an amazing, results-driven Christmas campaign. But, first you need to figure out what your objectives are, how you are going to measure your success and who you want to reach out to. Then you will need to develop deadlines to make sure you campaign achieves everything you wanted it to.

Now that you have just read what to avoid when developing your Christmas marketing campaign, what are some campaigns you have seen in the past which you think are the best?

Source – See more at: http://www.bentourage.com/business/four-christmas-marketing-mistakes-to-avoid/#sthash.5wpyDq8g.dpuf

FUN FRIDAY!

It’s FUN FRIDAY! We are looking for customer-service stories & marketing blunders to share on our website.

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Funniest / strangest / most popular story receives a free BizBuzz Networking Breakfast Ticket and a Business Feature on our website (Home Page).

Share your experiences via https://horizonbrands.wordpress.com/contact-us/ – Winner will be chosen Monday afternoon 🙂

MARKETING MONDAY

It’s MARKETING MONDAY!

(To have your business featured on our MARKETING MONDAY posts for free, please email us on portelizabethhorizon@gmail.com for further information)

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Network Associates

T : 0861 332 344 / 082 351 7914

We offer Sage Pastel Products and Backend Consulting, we also offer Point of Sales and I.T”

LE MED MEDITERRANEAN TAVERNA

Corner Stanley and Moffet Road, Richmond Hill, Port Elizabeth

T : 041 5851306

Open Every day  11 am to 10 pm. Delicious meals  A wide variety of wines, and Light Lunch Menu.”

Toet’s Books

E : toetsbooks@gmail.com

T : 0766645895

Bookkeeping to suit your needs!”

Brand on Gifts

E :  brand_on_gifts@yahoo.com

T : 0724853227″

Baker’s Street

Shop G4 (next to Crazy Store)

Sixth Avenue Shopping Centre

Corner of Heugh Road and Sixth Avenue

Walmer

Port Elizabeth

6070

TELEPHONE: 041 – 581 4106 “

Che Perfumes

Free delivery within PE

 Contact : Cheryl

che.perfumes@gmail.com

Facebook : Che Perfumes “

Econo Services

Specialist Contractors In:

High Pressure Cleaning – Roofing – Waterproofing – Painting – Burglar Proofing

105 1st Avenue Newton Park. 041 365 2746 Cell 072 430 6754

Website http://econoservices.co.za/ Emailpaul@econoservices.co.za “