We have a new home!

We are the proud owners of a very new home!

Visit us at http://www.horizonbrands.co.za and we will continue to dazzle you with our wisdom, expertise and marketing tips.

~ Sam

Customer Service Bootcamp BIZ BUZZ!

You are invited to the last BIZ BUZZ of 2013!

All delegates will receive a Customer Service Bootcamp Manual and open Business Networking Platform. The Bootcamp is free of charge – fabulous coffee, muffins, scones and cupcakes will be available to purchase from The Cake Corner and Coffee Shop, thanks Sheree!

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Marketing and Business Tips will be shared by GET STEVE and EASTERN CAPE SMALL BUSINESS NETWORK.

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Bring your business cards, best smiles and warmest handshakes and let’s get PE Buzzing about your business! RSVP is essential as each guest will receive a Bootcamp Manual showcasing Customer Service Tips from 2013 and Trends for 2014. Included is an SEO start pack, geared to kick start your Marketing Campaign! Manuals need to be printed so our RSVP approach is a simple one, NO RSVP, NO MANUAL 🙂

Date : 21st November 2013

Venue : The Cake Corner and Coffee Shop – 52a Bitro House, 4th Avenue, Newton Park, Port Elizabeth

Time : 9am – 11:30am

RSVP by 19th November 2013 via the following :

Email

Facebook Event 

Looking forward to seeing you then!

Sam 

Olivier Business Accountants

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STOP ‘N DROP ACCOUNTING

Outsourced accounting has become the smart choice for small businesses world wide because it is cost effective, the business has daily access to a trained professional and it relieves management of the nitty-gritty’s of the day to day admin of accounting.

However, this has been leading to one key issue most practices are facing. The firms turn into a Stop ‘n Drop where clients drive in and out with very little face time. We are fully aware that most people do not like the boring and intimidating accounting types, but contrary to popular belief – we want to get to know our clients!

Come in and have a quick cup of coffee – the better we know your business and workings the better quality service we can deliver to you.

If the unthinkable should happen and your business is in trouble – it is so much easier to assist if we know what goes one on a day to day basis, instead of sitting for a few hours trying to figure out exactly what is really going on in the company. In the event that you pass away – the more information we have the better we can assist your family in taking over or perhaps selling off.

So next time you visit your accountant – stay a few minutes and chat. Build a relationship that will lead to a true partnership that will take your business to new heights. We want to be there for you every moment in your busy day and be a pillar to lean on when you need it most.

Contact Annece and her team today via annece@olivierba.co.za

 

HOW CAN COFFEE HELP YOUR BUSINESS DELIVER TOP NOTCH CUSTOMER SERVICE?

Every morning without fail I make a cup of coffee as soon as I get out of bed. It’s my morning fix and even though I have tried to replace it with Rooibos Tea and Lemon Water, coffee helps to get my day started in the exact way I need it to.

How can the simple routine of a morning cup of coffee help your business deliver effective customer service? I call it the S.M.I.L.E Train and will be sharing a few tips on how to implement it in your business. Regardless of the industry your business is in, a checklist needs to be completed every morning to help get the day started. Trust me, it works, so encourage your Management and Staff to get involved!

– INSPECTION POINTS ( These may vary depending on the layout of your office/store/ working environment)
Entrance – Is it clean, clear of obstructions and inviting?
Windows – Are they clean and open?
Aircon / Heater – Are they set at an appropriate temperature?
Aisles – Are they clean, clear of obstructions and neatly packed?
Till Points – Are they tidy, card machines in place, promotional advertizing displayed neatly?
Desks – Are they clean, diary refelcting the correct date, stationery easily accessible, notepad open and ready for messages?
Telephones – Check that they are working BEFORE you receive a complaint that they are not.

– STAFF
Personal Grooming.
Correct uniform.
SMILES!

– MANAGEMENT
Check for any stock shortages or predicted price changes and inform staff accordingly.
Ensure all routes for deliveries or cold calls are planned correctly so as to avoid poor time management or fuel wastage.

– SOCIAL NETWORKING
Respond to all queries that may have come through during the night.
Schedule tweets, statuses and blog posts for the day in advance just incase you forget to post during the work day.

Most importantly, make sure the coffee machine or kettle is working!

To receive more information on S.M.I.L.E Training please contact us via our Contact Page or email us via portelizabethhorizon

GET MORE FACEBOOK LIKES!

The question Marketing Managers across South Africa ask frequently is, How do I increase our Facebook Likes? I have come across this blog post from http://www.socialable.co.uk/want-to-be-facebook-liked/ and just had to share!

“Ok so you want to be liked. Who doesn’t? But I’m not talking about any ‘like’. I’m talking about Facebook ‘like’. Well if it’s the latter that you are after then you have come to the right place.

But before I give away my secrets of how to be ‘liked’ on this powerful social media platform lets remind ourselves why you want to be ‘liked’.The power of the ‘like’ lies in its viral nature. When an existing fan ‘likes’ your content their non-fan friends will see it and can comment on it and like it as well. As they can see their friend is a fan, they are more likely to trust the source as worthy/credible and something they wish to be part of. Your current fans may also click the ‘Share’ button underneath the post and post it to their wall giving you instant exposure.

So how do you increase your ‘likes’ on Facebook?

Well probably the most important thing to remember is that you need to live up to the likeable status. You also need to make visitors feel like your page is a community worth being part of. How do you do this?Let’s have a look at how you can how you can improve your likeability and your chances of being ‘liked’ on Facebook.

* First impressions count. If your page is messy you will scare visitors away before they even have had a chance to browse through. So it’s important to develop a well-organised page with good layout and attractive design. Also bad spelling or grammar will send out a very unprofessional image.

* Create a community page that is attention-grabbing and engaging. Consider providing original content that is interesting or adds value. Also consider using controversial or humorous content. Even if you’re an expert in your field, use a variety of sources to make your content more varied and wide-ranging.

* Present your material in a variety of formats e.g. links to YouTube videos, photos (including those uploaded and tagged by your fans), etc. Most importantly, provide quality content that is highly-targeted to your niche.

* Create catchy titles. Ensure they are engaging and relevant to your market. Whilst you should try to make them keyword rich, don’t be overly constrained by this – it’s the title content that matters most. If you are stuck for inspirational title ideas, see what others in your niche have written.

* Regularly update your page with new content.Give users a common cause to gravitate towards. If it’s worthy or in alignment with their beliefs, this gives them a reason to like you.Have consistent active engagement with your visitors/ fans.

* If people ask questions, provide answers – Don’t follow Autotraders strategy by not responding to your many comments. Also, leaving interesting comments on other fans pages will make you more popular with them and widen your exposure to their fan base.

* Reward loyal supporters with customizable badges/tabs, special deals, freebies and fan-only contests. Include posts with special offers exclusive to your Facebook community.
* Make use of your existing social networks e.g. if you have a strong following on Twitter or Linkedin, use it to promote your Facebook page and vice versa.If you have a subscriber list, email your subscribers to inform them about your Fan page, and include a link to the fan page in every email.

* Encourage your loyal customers to be fans. This is fairly easy, as they already like your product/service.
* Promote to your friends – They are more likely to pay attention and less likely to be irritated by your promotions. Use the ‘suggest to friends button’ to suggest your fan page to all your friends. Ask your friends to help out in discussions and return the favour by doing the same for them. Mutual gain makes it an attractive offer for you both.Remind your fans to like and share with their own friends. Place a shout-out or reminder to ‘like’ your status updates and tell fans to click on the share button next to your message to alert friends about the update.

* Attract the attention of others by tagging an author or a popular Facebook page. But don’t just tag randomly. Ensure you have good reason to tag them.Use Facebook search to locate other pages in your niche. Seek public discussions related to your business. Add value to popular pages and build relationships with admin/members. Ask the admin of other pages to post your link.

* Network with other page admins to establish a special event. Work closely alongside one another to ensure it meets everyone’s business objectives.Search for groups in your niche, join these groups, and promote your page to them. Make sure the interests of the groups that you join align with that of your own page.

* Integrate Facebook social plugins to your website to encourage connections.Create a Facebook like sign to help promote your Facebook page.
* Consider buying Facebook advertising. This can be a great way to generate more likes. It helps if you have a likeable brand or good value proposition. There is a fee, but it’s relatively cheap. If you use this method remember to ensure your ads are attractive, attention grabbing and relevant to your target audience.There are a lot of techniques here.

If you are new to Facebook don’t try and implement them all at once. Only do as many as you can successfully handle. As you develop your skills branch out into other methods.”

HELICOPTER CHARTER & TRAINING

“To fly is heavenly, to hover, divine!”

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“My dream at Helicopter Charter is to help people learn to fly at lower costs, to introduce them to a new light sport category “Light Sport Aviation”, flying small light airplanes, Gyrocopters, and Microlights.

The idea is to enable people to fly at a much lower cost than a Private Pilot Licence.

Because of the rising fuel costs, I realized that one hour fuel on a Robinson helicopter alone is R600 for a R22 type helicopter. So, I thought of this idea to use a light sport aircraft and bought one. It’s called a Sky Ranger and it uses a lot less fuel therefore making training and renting more cost effective to members of the public. 

The advantages of a light sport licence are that you only need 35 hours, (already a is saving), and it takes you a month to do all theory as opposed to 3-8 months for Private Pilot Licence and a year of theory for Commercial Pilot Licence.

Suddenly my dream to enable all people to fly has finally come true, and we are starting a light sport licence at Uitenhage airfield and Port Elizabeth.

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I learnt to fly gliders 38 years ago at Uitenhage airfield and have enjoyed my passion every day. I want people to fly more easily and see life in color, and in a third dimension, just like I do on a daily basis. My primary dream is to see Walmer Township transformed/changed/helped, because from the air we see the massive poverty. The more I go to 3rd Avenue Walmer to encourage/evangelize/feed the men on the side of the road awaiting work, the more I get blessed with work/income, in our company.

To see Port Elizabeth from the air and  in colour like John and his team do everyday, please contact him via the following :

http://www.helicoptercharter.co.za/

T : 041 507 7343

helichar@iafrica.com

Rest on your laurels and lose your edge!

 

Rest on your laurels and you’ll lose your edge.

 

Are you the top of the food chain in your industry? Perhaps you own a monopoly or are a forerunner? The best of the best; a giant amongst your rivals?

Are you a Blackberry?  A Sega?   Perhaps you have as much market share to lose as Kodak did to Fuji. Where are the giants of industry from the past? Is there a hall-of-fame for the “ones that were”?No.

Complacency is one of the direst threats to a business, and it is just as relevant a threat to multi million corporations as it is to small business owners. Once you believe yourself untouchable, you are vulnerable to your competitors; and in a market built on competition, your days therefore are numbered.  Your best innovation is only another stepping stone to the next-best-thing, and if you’ve thought of something new, the chances are that someone can think of a better, faster, cheaper way of doing it. Well, that’s the doom and gloom of it all.

On the bright side, if you are the new entrepreneur with grandiose ideas, the gap between you and the top isn’t as wide as some would have you believe. And if you already have your slice of the pie,  your continued success relies on your ability to mitigate complacency in your business.

The 5 major warning bells of complacency are:1

1.  Resistance to change.

2.  Being unfamiliar with the competition.

3.  Extended period since your last internal product, service and procedure review.

4.  Lack or decrease in new business/clientele.

5.  Loss of market share.

So what can you do? That’s easy. Here are the top tips to battle complacency:

1. Always be learning. Know that there’s always something new to learn and be humble enough to admit your weaknesses.

2.  Always adapt. The digital age has heralded unprecedented innovation so be sure to remain ahead of the marketing game and abreast of new developments. Online shopping can contstrue an extinction event to proprietors relying solely on the walk-in customer in certain industries, and are your competitors exploiting social media to gain an edge over you?

3. Think ahead of your competition. If you’re reactive to their innovations, the opportunity cost in getting up to speed with their products or services might mean your demise. Be proactive.

4. Time spent thinking is not always time wasted. Spending too much time pushing out product in a frenzy can muddy the waters of what’s going on around you. Take a step back every now and then, look ahead and decide if you’re going in the right direction.

5.  The bottom line is not the only thing that matters.  If you’re just a report-reader chances are you’re missing out on ways to better your business. Know your people, processes,  and product as far as is possible, especially if you’re a small to medium enterprise.

6. Don’t procrastinate. Nobody got ahead by simply thinking about it. Plan and implement. Exercise caution where caution is due, but if you find yourself procrastinating, stamp it out. Life’s scary, deal with it.

7. Judge ideas on their merit and not their source. A good idea can come from anywhere, and even the most experienced business men and women may give poor advice.