Yup! It is that time of the year again, Christmas time! Those annoying Christmas commercials are playing on your way to work and the temperature has dropped dramatically. Everyone seems to be a little more cheerful and considerate that the holidays are close. Christmas is after all the time to reconnect with all your clients, customers and prospects, but as any person would know, the holidays can also be disastrous.
Instead of paying a web marketing services company to tell you what not to do for your next campaign, actually pay attention to what others are doing! Below you will find four Christmas marketing mistakes your business should avoid so you can be far from a Christmas marketing disaster!
1. Running The Same Campaign Each Christmas: Having a picture of your employees and you at your last year Christmas party all wearing the same ugly sweater was pretty funny the first year considering everyone had way too much to drink. In fact, it had the same impact with laughter the second, but after that you should really consider something newer and more original each year. Christmas campaigns are perfect for your business to have a chance at grabbing all the people’s attention that put the idea of your product or service on the back burner. But, why? It is because these campaigns will remind them that you are a wicked company doing different things that deserve their attention. So do you not think it would be a good idea to get creative with Christmas campaigns each year and not be so afraid of thinking outside the box? When you kick off a campaign that has many components it is a perfect way to keep your content new and fresh.
2. Forgetting To Reach Out To Your Network: Are you not sick and tired of trying to come up with a lame excuse to give a lead a call that you have not spoken to within a few months? Or even you just want to reconnect with all of your customers? Perhaps you want to increase your employees engagement and get the whole gang into a holiday spirit. Regardless, it does not matter who you want to connect with; Christmas campaigns are a perfect way of doing it! It will remind people that your company is out there and will give them a sneak peek into a wicked campaign that is if it is actually interesting! So do not miss out on this valuable marketing opportunity your company can have this Christmas!
3. Forgetting Not Everyone Celebrates Christmas : When the countdown begins it may almost feel like everyone is celebrating Christmas and Christmas only, but you as a business, you need to know that you will also be marketing to various people with different religious beliefs and backgrounds. Remember even though the majority of people celebrate Christmas, there are other holidays being celebrated too such as Chanukkah and Kwanzaa so be sure to be sensitive about other holidays when working on your Christmas marketing campaign.
4. Neglecting To Make Your Campaign Strategic : It truly is easy to create a Christmas marketing campaign. However, developing a strategic marketing campaign to reach your target market, engage with them, and achieve your goals is a lot more difficult. Planning three months in advance, yes in the summer time, is the best way to kick off an amazing, results-driven Christmas campaign. But, first you need to figure out what your objectives are, how you are going to measure your success and who you want to reach out to. Then you will need to develop deadlines to make sure you campaign achieves everything you wanted it to.
Now that you have just read what to avoid when developing your Christmas marketing campaign, what are some campaigns you have seen in the past which you think are the best?